A critical response to the Marketing Myopia article Assignment

A critical response to the Marketing Myopia article - Assignment usage correspond to Levitt, phone line shtup only succeed when the business management concentrates on satisfying clients needs as opposed to selling produce. Notably, customers are the backbone of any business if they do not buy the products the business can never grow (Levitt, 2004). Therefore, convergeing the needs of customers translate to intense buying and selling products. Additionally, customers often feel comfortable to buying or engage in business with institutions that fulfill their business needs. Therefore, Theodore Levitts article Marketing Myopia is a platform that provides the management of businesses with understanding wherefore and how to improve the productivity of businesses and the real needs of customers towards this growth. Levitt is advising the securities industryers to focus further on the market that shall modify products and companies instead of focusing on their own companies. Modifyi ng products ensures that these products increase value thereby catering for the changing demands of customers and the business community. According to Levitt, first priority should be directed to the market, which is the customer. To emphasize on his new selling myopia, Levitt uses numerous business institution (Levitt, 2004). For example, Levittfocuses on the business productivity on Hollywood and in the same concern he possess a question if Hollywood was into telecasting rather than movies, wouldnt it collapse profited more? The ideals presented or posted by this question are actually true. Most of the Hollywood crowd usually intemperate in make movies than in money. In the real sense, there is much money in the television than in movie making. Through this question, Levitt is challenging business to check and if possible to change their strategies. Notably, if Hollywood could have thought of the television market, it would have made more money that what they currently make ( Levitt, 2004). With Hollywood and Sony among other(a) television channels, Levitt introduces new marketing idea termed as the marketing myopia conjecture. The myopia marketing theory concentrates on marketing strategies where companies are not only needed to be product oriented and technically sound, but the theory also needs companies to focus on the customers. Different companies deal on diametric customer products therefore, different companies have different customer needs (Levitt, 2004). Thus, according to the myopia marketing theory, Levitt advocates for companies to let out these different customer needs so that they can be brought into effect towards marinating the customer interest. Adoption of marketing myopia theory may have numerous implications to organizations. From the projected effects of the myopia theory, the theory can be applied to both marketing and advertisement to determine whether a business is catering for the market adequately, or there are adjustments to be made (Levitt, 2004). The adjustments that may be projected by numerous businesses must thus, aim at catering for large market since Levitt is more concern in businesses making more profit than they currently make. Moreover, the myopia theory needs businesses to identify effective advertising strategies. In this concern, according to the theory, identifying new markets is not the entire solution to the entire process, after the identifying the market, it is vital of management to act as out ways to reach and have effects to this newly identified market (Levitt, 2004). It is only through with(predicate) effective marketing strategies that the identified markets can effectively deliver. However, it may be a problem for organizations to